Pricing：
- We are the world’s leading consulting firm for pricing.
- We have rich experience with many pricing projects since 2000.
- Our consultants have given pricing recommendations to many automobile manufactures in the world
- Our consultants have conducted projects to improve pricing strategies for more than 50 of the Fortune 500 companies.
Pricing is the main reason that results in the tense relationship between customers and companies. At the same time, it is also the tool which the competitors use it to steal market shares. In most companies, the finance department and frontline salesman always have different opinions on pricing.
Some people think that market determines price. However, other people set price solely for the reason of fulfilling business target and financial budget. These “wise price setters” have realized the gearing effect of pricing which can be used to improve corporate profit and loss if it is used effectively.
Breakthroughs on Pricing Strategy
- Differentiating pricing
- International pricing
- Non-linear pricing
- Pricing based on product line
- Product bundling
- Short-term differentiating pricing
- Long-term differentiating pricing
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