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Business Strategy
Strategy is the art and science of developing and implying a company’s strengths in such a way that long-term profitable growth is assured and shareholders’ value is maximized. Strategy cannot be exclusively external or internal; it must integrate external opportunities and internal resources. A company's structure must be compatible with its strategy.
SKP China has supported many leading companies in the development of effective market strategies showing that our methods have constantly worked.
Leadership Strategies
Market leaders have an enormous advantage in generating costs and marketing power. We have studied more than five hundred global and Chinese market leaders. Their championship strategies are characterized by the following:
■Ambitious goals
■Narrow market focus
■Global positioning
■Close relationship with customers
■Continuous innovation
■emphasis on their Competitive advantages
■Reliance on own strengths
■Motivated employees
■Strong leadership
We have analyzed to what extent these criteria for market leadership has been fulfilled. Based on the analysis of customer requirements and internal competencies, we developed championship strategies complying with corporate development.
Competitive Strategies
In a competitive market, successful companies set themselves apart. For our analysis and recommendations on competitive strategy, we use the “Strategic Triangle” as our basic frame of reference.
SKP China obtains this information through the analysis of available data and primary research, as well as through traditional one-on-one interviews with insiders, customers, competitors, or industry experts.
Supported by advanced analysis tools, we analyze the information, aggregate results and then develop appropriate strategies. We always use the multi-method approach to guarantee the highest possible degree of validity and reliability in our strategy recommendations.
Market Segmentation
Creative segmentation and positioning are essential to effectively allocate resources and realize competitive advantages that will eventually lead to higher profits. Segmentation and positioning are not procedures but are highly complex strategic problems for which specific solutions must be found.
Market structures have become too complex for companies to be based solely on intuition. Highly developed methods like Multi-Dimensional Scaling (MDS) and Analytic Hierarchy Process (AHP) are indispensable.
Customer Loyalty
We develop customer loyalty programs that are strictly value-oriented and therefore offer benefits that have a high perceived value for the program members. This is the only way an emotional bond with the customer can be forged and customer loyalty achieved. We have developed a three-step approach to identifying these top benefits.
Our value-oriented approach includes:
■ Exact definition of the program's goals and target groups
■ Comprehensive financing scheme accounting for all costs and revenue sources
■ Guidelines for member communication, for the service center, and the compilation of a database
■ Implementation of the program within the company as part of the marketing strategy.
■ Additionally, we conduct customer satisfaction surveys to assist in the development and implementation of comprehensive customer care strategies. |
Corporate Strategy
